Beauty
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8 Sneaker Releases Happening This Week

From classic kicks to build out your rotation to hyped models to stunt in all summer, this week's sneaker releases offer something for every style.YEEZY fans, take note — the Foam Runner returns in "Sulfur" and "Stone Sage" while the 700 MNVN drops in a lavender "Geode" hue.Nike's calendar boasts an Air Max BW in a combination of blues, a black/lime Terrascape Plus and a "Hazel Rush" colorway of the ACG Mountain Fly. The Dunk Low returns as well, in a sustainable Next Nature makeup and autumna...

info@hypebae.com (HYPEBAE) Thu, 14 Apr 2022 HYPEBAE
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Working Out Has Completely Changed My Beauty Routine—14 Finds I'm Obsessing Over

Now that I have reached my 40s, I wholeheartedly believe that exercise is truly the key to my mental and physical health. The rumors are true! Ever since I started working out more regularly, I found myself sleeping better, having more energy, and in an overall better mood. However, I’ve also experienced some other changes that unfortunately aren’t as cool—namely body acne. Ugh! It’s worth it obviously, but I also want to learn how to get it under control so my fitness routine can be le...

Marie Lodi Sat, 16 Apr 2022 Who What Wear
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Here's How You Can Get Your Beauty Brand Featured in Ulta

Every quarter, Ulta highlights four emerging beauty brands as part of its Sparked program, giving all up-and-coming founders the opportunity to someday showcase their own creations in Ulta stores. That being said, Muffy Clince, director of emerging brands at Ulta Beauty, has shared what the retailer is looking for in beauty brands."Overall, we’re focused on representation and an inclusive shopping journey for our guests. That’s going to be top of mind for everything we look to bring in," Cli...

info@hypebae.com (HYPEBAE) Thu, 14 Apr 2022 HYPEBAE
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Kourtney Kardashian Wore This Viral TikTok Foundation, so I Had to Try It

Okay, I have a confession to make. Normally, if I receive news of an item that's recently gone viral on TikTok, I'm naturally a bit skeptical. After all, there are some great things about the platform, but I think the word "viral" is starting to lose a bit of meaning in today's oversaturated market. Once in a while, though, there's a popular product on TikTok that catches my attention anyway and makes me excited to give it a spin. This time around, it happened to be Basma Beauty's Foundation ...

Shawna Hudson Fri, 15 Apr 2022 Who What Wear