Beauty
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These Hair Styling Ideas Are Low-Maintenance, But Look Like You've Done the Most

Low-maintenance hair doesn't have to be boring. In fact, some styles can be head-turning, and just think, you don't have to put in hours of work to get the perfect style. It's a win-win, right?Personally, I'm always looking for easy ways to style my hair that require minimal effort—hey, I'm pretty lazy when it comes to my hair. I only recently learned to curl my hair two years ago (and I'm still not really sure if I'm good at it or not).So if you're like me and in need of hairstyles, cuts, an...

Sarah Yang Fri, 01 Apr 2022 Who What Wear
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I Tried a Ton of New Madewell Basics—These Are the 8 Items I'll Be Living In

Welcome to The Great Try-On. With spring officially in full swing, it’s time to ready your wardrobe, and we’re here to provide a little shopping inspiration. We got to try on some of the best spring pieces from some of your favorite brands and documented it all from our at-home dressing rooms so that you can see how they actually look IRL. We hope that our photos and candid reviews will help you shop for spring wardrobe builders that you’ll wear over and over this season and beyond.I’m a...

Grace O'Connell Joshua Wed, 30 Mar 2022 Who What Wear
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Dry, Thirsty Skin Will Love These 12 Ultra-Hydrating Toners

If you have ultra-dry skin, I hate to say it, but it might be time to add another step to your skincare routine. I know, that's the last thing you want to do, but hear me out for a second. For anyone out there who struggles with rough, bumpy texture and dryness, a good hydrating toner can be a real life saver. Even if you have oily or acne-prone skin, a toner that adds moisture is still a good idea to use because it can help balance your skin's oil levels resulting in fewer breakouts. So basic...

Shawna Hudson Wed, 30 Mar 2022 Who What Wear
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Psst: 49 Beauty Products We Told Everyone in Our Circle to Buy This Month

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

Erin Jahns Wed, 30 Mar 2022 Who What Wear