Louis Vuitton is joining the beauty chat with the creation of La Beauté Louis Vuitton, its makeup brand set to launch this upcoming fall. Overseeing the creative direction will be none other than Dame Pat McGrath, the visionary MUA known for her groundbreaking work in the fashion industry."Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, crea...

If you noticed your favorite lip liner was out of stock recently, don't worry — Refy's "Lip Sculpt" wasn't discontinued; it's simply been reformulated. The viral makeup product is now back with a longer-lasting, transfer-proof formula, delivering the same dreamy results but in an even more durable, all-day version."This product has been a staple for so many of you for a reason and I'm so excited to share with you that we have now simplified the product even further," founder Jess Hunt said in ...

Makeup powered by skincare might sound like an easy sell, but it's not exactly top of mind for most beauty brands. For Christal Alert, though, it's a non-negotiable. Frustrated by the lack of skin-loving beauty options, she created Tonal Cosmetics — a line of long-lasting, humidity and heat-resistant formulas designed to empower individuals to take control of their health. Her hero product, the "Sunveil" SPF 50 Skin Defense Foundation, does this and more — protecting your skin from the sun, ...

When Saskia van Hofwegen and Dian Iskandar founded Maha Amsterdam in 2015, they saw a clear, unfilled gap in the streetwear market for women. Choices often felt limited, reduced to feminine versions of men's styles that consistently offered better quality and more refined design. They were determined to change that.Nearly a decade later, Maha has grown beyond just a store, it's become a hub for community, creativity and culture. Through carefully curated selections from brands like Nike, Salomon...