What do Cleopatra and Jennifer Aniston have in common? A skincare routine that includes rose water. In ancient Egypt, Cleopatra used to take rosewater baths to keep her skin soft and supple. (She apparently loved the scent so much that she also soaked her ship's sails in it.) Now in 2022, rose water—specifically the Heritage Store Rosewater Facial Mist($11)—is beloved by beauty editors, skincare aficionados, and celebrities alike. Selena Gomez, Aniston, and Ashley Graham have all been kno...

With a firm handshake, say hello to Business of Beauty—an exclusive, inside look at each of the incomparable journeys of entrepreneurs of color in the beauty industry. This series is anything but business as usual. It's a raw, honest look at the unique and often overlooked challenges that people of color face when starting their own beauty brand. Each founder will reveal the biggest hurdles they’ve overcome, their internal struggles, and their deepest thoughts about what needs to change in t...

For beauty enthusiasts looking for a way to get into the springtime spirit, consider getting floral nail art at your next manicure appointment. It's hard to think about spring without picturing flowers, and the great thing about floral nail art is that the design options are endless. There are truly countless ways to reference blossoming botanicals on your fingertips.Below, we've rounded up seven of our favorite floral nail art designs seen on Instagram. Be sure to tag @hypebaebeauty in your nai...

Kylie Jenner may be the queen of lip kits and has recently enlisted the help of her older sister Kendall Jenner for the release of their second upcoming Kylie Cosmetics collection. Posing in an abundant halo of purple and white flowers, the two siblings showed off their neutral yet glamorous looks. Arriving on April 6, the younger Jenner shared the image on her Instagram, captioning the post, “Verified KENDALL X KYLIE 2.0 coming April 6. Feeling so blessed and excited to work on yet another ma...