While everyone was digesting Sydney Sweeney's lash-sweeping new bangs and crystal-laden dress from Vanity Fair's Oscars 2022 after-party, I was getting ready to meet the actress up close and in person. Right after the party, Sweeney hopped on the red-eye and flew to New York City to announce her latest endeavor—a partnership with the beloved skincare brand Laneige. Laneige has given its cult-favorite Water Bank collection a face-lift with the addition of Blue Hyaluronic Acid. Blue Hyaluronic...

Kim Kardashian has revealed she's shutting down her KKW Fragrance website in order to give the brand a new name. The announcement comes about a month after the entrepreneur dropped West from her name after becoming legally single.The reality star also shared this change will make it easier for shoppers to buy all her products in one place, which means KKW Beauty could also be part of the rebranding process. "On May 1st at midnight, KKW Fragrance will be shutting down the website so that we can r...

Between game-changing skincare treatments and exciting new makeup launches, at Hypebae, our editors test out many products every month to find and share our latest beauty favorites with you. As we transition into spring, we're cleaning out our beauty shelves and updating them with products that help us attain that "skin-first" look, like a moisture barrier recovery cream from Glossier. We are also reincorporating some makeup into our routine, because who doesn't love a "your skin but better" mom...

If you follow skincare at all, there’s no doubt that you’ve heard of retinol. Many derms tout retinol as being one of the absolute best ingredients you can add to your skincare routine for anti-aging, smooth skin, and more. There's a good reason for that—retinol really is one of the best high-powered skincare ingredients. Once you start looking into adding a retinol into your skincare routine, however, things can start to get confusing. How are you supposed to know the difference between ...