Beauty
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Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume

Innovative skincare and fragrance brand Haeckels and Central Saint Martins student Tetsuo Lin have collaborated on a perfume project that recreates the smells of extinct flowers.The team aims to revive lost scents of flowers by extracting small amounts of DNA from floral samples to synthetically produce them, allowing them to predict the gene sequences and create smell molecules. "In other words, we can get the recipe, gather all the ingredients and mix them together to recreate the scent," Lin ...

info@hypebae.com (HYPEBAE) Wed, 18 May 2022 HYPEBAE
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Ivy Park x adidas Release Super Sleek Featuring the Season's Most Popular Shade of Green

Beyonce's Ivy Park follows up its "Plim" sneaker mule with a newer iteration of the adidas Super Sleek. The shoe's upper combines canvas and leather in beige hues with three Velcro straps serving as the design's focal point.Touches of kelly green separate the upper from the platform gum midsole and also cover the shoe's heel and lateral branding. From the hits of green to the exaggerated tongue, the Super Sleek echoes the adidas Stan Smith, adding a lifestyle element fans have come to expect fro...

info@hypebae.com (HYPEBAE) Wed, 18 May 2022 HYPEBAE
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I Live in NYC and Am Not a "Trend Person"—These Chic Pieces Work Best for Me

New Yorker Elaine Davis is a go-to source when we're looking for easy yet chic outfit ideas. Given that she's lived in NYC for decades, she's perfectly mastered that effortless vibe for her life on the go. But here's the thing: She's not really a "trend person," per se. She tends to go for more of those modern classics instead. "It's no secret that I adore a good fashion trend here and there, but I'm definitely not a trend person. My shopping game plan usually consists of sprinkling a couple...

Bobby Schuessler Tue, 17 May 2022 Who What Wear
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Everything You Need to Know About the adidas YEEZY 700 V3 "Fade Carbon" Release

After leaked images starting making the rounds on social media earlier this month, official imagery and release details have finally been confirmed for the adidas YEEZY 700 V3 "Fade Carbon."The newly revealed colorway stands out among YEEZY's mostly tonal offerings, thanks to a vivid purple/red gradient. Atop the printed Primeknit upper is a semi translucent exoskeleton, adding a futuristic element to the design.Contrast to the sunset-like upper comes by way of touches of taupe at the toe box an...

info@hypebae.com (HYPEBAE) Tue, 17 May 2022 HYPEBAE