The beauty industry has transformed significantly within the last decade due to social media shifts and the implementation of e-commerce. But most importantly, the consumer has changed how we interact and buy our makeup and skincare products. The cause of this: direct-to-consumer strategies, also known as "DTC," in the marketing world.DTC is nothing new, but it is a new concept that is now commonly talked about among C-suite beauty executives, founders and enthusiasts alike. For context, there a...

Multihyphenate Pharrell Williams continues to push the envelope with his ongoing adidas partnership through a newly revealed Hu NMD silhouette. The collaborative sneaker dons an animal print, sock-like upper with an orange base and pink spots. Never one to shy away from color, the model also boasts bright green laces with reflective detailing.Other design details include an orange BOOST midsole for responsive cushioning, gray semi-translucent lacing system and sleek black outsole to complete the...

Designer Yoon Ahn is on a hot streak with AMBUSH's recently revealed Nike Air Adjust Force and Monkey Kingdom NFT collaboration.AMBUSH brings its unique design perspective into the Metaverse with a new partnership with Zellerfeld Shoe Company, a forward-thinking footwear and tech powerhouse.Named the "100S," the forthcoming design is a 3D printed slip-on in a neon green hue. Etched wave patterns adorn the shoe, with slingback-style cutouts at the heel where AMBUSH branding completes the look.Pur...

Internationally renowned makeup artist Isamaya Ffrench is set to take over London's Soho this July to celebrate the launch of her new brand ISAMAYA.Introducing her first-ever capsule collection, titled "INDUSTRIAL," the pop-up will mark the first occasion where beauty fans will be able to see the products from the eponymous label, days ahead of the official launch. Featuring the five-piece beauty collection in all its glory, the pop-up will be home to the Color Pigments Eyeshadow Palette, Rubber...