Beauty
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Billie Is on a Mission to End Rules Around Body Hair With Its New Campaign

Billie is on a mission to change the perception of body hair once and for all. The brand unveiled a new campaign, "Rules of Body Hair," which is a fresh perspective on relieving women of their societal pressures.As a follow up from Billie's first initiative to normalize body hair, the brand produced a short film focused on revealing just how contradictory and antiquated society "rules" can be. In a 50-second clip directed by Femke Huurderman, a confused young girl is shown trying to come to term...

info@hypebae.com (HYPEBAE) Wed, 27 Jul 2022 HYPEBAE
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UNDEFEATED Brings the Y2K Vibes With "Multi-Patent" Air Force 1

UNDEFEATED follows its Dunk vs AF1 Pack with an early aughts-inspired Air Force 1 that harkens back to an era when the silhouette reigned supreme.The "Multi-Patent" colorway lives up to its name with an entirely patent makeup combining pink, powder blue, red, orange, yellow and maroon. Branding comes by way of "UNDFTD" dubraes and Five Strike debossed logos at the heel along with the traditional "NIKE AIR" hits throughout. Presumably part of the Air Force 1 40th anniversary collection, the vibra...

info@hypebae.com (HYPEBAE) Tue, 26 Jul 2022 HYPEBAE
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Brain Dead Drops Inline Skates in Latest Collaboration

For its latest collaboration, Brain Dead has teamed up with THEM SKATES, a rollerskating and skateboarding label owned by Jon Julio's THEM GOODS.Brain Dead has reworked THEM's 80mm big wheel frame, covering the skates in its signature branding throughout. The wheels are dressed in a baby blue shade, which is contrasted with yellow Brain Dead text. Meanwhile, the upper dons a fiery pattern while the same blue hue is applied to the laces and fastening system. The design is rounded out with the Kyl...

info@hypebae.com (HYPEBAE) Fri, 22 Jul 2022 HYPEBAE
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Glossier Scores Retail Deal With Sephora

Gen-Z loved brand Glossier has announced its first-ever retailer partnership with Sephora."We are incredibly excited to enter our first-ever retailer partnership with Sephora. They are an iconic, international retailer with an extremely loyal community and we know our customers want to find us there," Kyle Leahy, Glossier's CEO, exclaimed in a press release. "We share the same customer-centric values and are both deeply grounded in the ever-evolving notion of beauty discovery. This marks a new c...

info@hypebae.com (HYPEBAE) Tue, 26 Jul 2022 HYPEBAE