Beauty
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Sorry, But There's a 99% Chance You're Using the Wrong Mousse on Your Curly Hair

I've been on quite the curly-hair styling journey the past few years. After finally deciding to ditch my flat iron, my natural hair really started to shine through, and I knew it was time to embrace it. If you also have curls, though, you know that styling can sometimes be a bit of a challenge. Curls tend to be dry, so it's trial and error when looking for the right products. Case in point? Mousse.Now that I've gone fully natural, I find myself reaching for styling foams, curl creams, hair oil...

Shawna Hudson Sat, 18 Jun 2022 Who What Wear
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2 Lessons #GirlBoss Beauty Brands Learned the Hard Way

The beauty industry has transformed significantly within the last decade due to social media shifts and the implementation of e-commerce. But most importantly, the consumer has changed how we interact and buy our makeup and skincare products. The cause of this: direct-to-consumer strategies, also known as "DTC," in the marketing world.DTC is nothing new, but it is a new concept that is now commonly talked about among C-suite beauty executives, founders and enthusiasts alike. For context, there a...

info@hypebae.com (HYPEBAE) Thu, 16 Jun 2022 HYPEBAE
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Pharrell and adidas Originals Cover the Hu NMD in Animal Print

Multihyphenate Pharrell Williams continues to push the envelope with his ongoing adidas partnership through a newly revealed Hu NMD silhouette. The collaborative sneaker dons an animal print, sock-like upper with an orange base and pink spots. Never one to shy away from color, the model also boasts bright green laces with reflective detailing.Other design details include an orange BOOST midsole for responsive cushioning, gray semi-translucent lacing system and sleek black outsole to complete the...

info@hypebae.com (HYPEBAE) Thu, 16 Jun 2022 HYPEBAE
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AMBUSH Creates 3D Sneaker for Metaverse and IRL

Designer Yoon Ahn is on a hot streak with AMBUSH's recently revealed Nike Air Adjust Force and Monkey Kingdom NFT collaboration.AMBUSH brings its unique design perspective into the Metaverse with a new partnership with Zellerfeld Shoe Company, a forward-thinking footwear and tech powerhouse.Named the "100S," the forthcoming design is a 3D printed slip-on in a neon green hue. Etched wave patterns adorn the shoe, with slingback-style cutouts at the heel where AMBUSH branding completes the look.Pur...

info@hypebae.com (HYPEBAE) Fri, 17 Jun 2022 HYPEBAE