Loops Beauty has tapped actor Camila Mendes as a partner and creative director. As Mendes' first official entry into the beauty market, the role will consist of her spearheading innovative product development and driving brand growth inclusive of all upcoming initiatives and retail expansion."I'm really thrilled to join Loops and bring the brand into its next phase. I've been using the brand's face masks for a while now and have always been a fan, so to be a part of its development in this way i...

If you ask me, summer is the ideal time to switch up your beauty routine and experiment. This year, I believe this to be particularly true. After two summers of restrictions, summer soirées, festivals, and holidays are firmly back on the agenda, and there’s a celebratory mood in the air. As such, we’re seeing this reflected in beauty trends. Models at MSGM’s and Versace’s S/S 22 shows were sent down the runway with vivid green eyeliner, which feels so right for festival season, and c...

We've finally reached a point in the beauty community where everyone has collectively started embracing natural textures and hairstyles. With the passing of the CROWN Act, Black hair is by no means a trend. In contrast, the haircare industry is now beginning to catch on to how essential women of color dollars are to the survival of brands and have started creating products that cater to all hair types. However, these seven Black-owned hair care brands have been in front of the demand from the st...

In case you thought that balayage's moment had come and gone, we're here to let you know that the hair color method is still trending. Not only is balayage still a thing, but it's aged like fine wine—new balayage variations are undeniably the best yet.In case you were wondering, balayage is just a highlighting technique that doesn't use foils like traditional highlights. The result is hair that looks more natural because colorists are able to paint on natural-looking streaks that blend seam...