More than any other season, there's something about fall that makes me immediately want to experiment with hair trends. Whether that means picking up the scissors or changing shades, I'm never content with my fall hair unless I try something new. Luckily, it seems like everyone else agrees with me, as fall hairstyles are always the most enticing trends to try.This year, fall hair trends are taking major inspiration from the '70s—think shag cuts, eye-sweeping bangs, and tons of long, bouncy l...

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

I can say with confidence that most of us would like to have glowing skin. After all, why else would we invest in pricey luxury beauty items if they didn't make our skin look absolutely flawless? There are plenty of ingredients and skincare products out there that can help us achieve this. Some say hyaluronic acid is the way to go, while others love things like retinol for a boost of radiance. But what if I told you there was a much simpler swap you can make in your routine that can also giv...

I love a good TikTok find. Whether that's a viral skincare product or even a few fashion pieces, there's always something to be discovered on the platform. This week, I happened to be perusing the app for a different kind of item—foundation. Although I'm normally pretty picky about my foundation formulas because I have super sensitive, acne-prone skin, I knew there had to be a gold mine of users out there who struggle with the same issues. I also knew they'd fill me in on the best drugstore ...