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Zaya Wade Puts Her Spin on PUMA's "FOREVER. CLASSIC." Campaign

Continuing to make bold strides within the fashion industry, emerging model Zaya Wade stars in PUMA's "FOREVER. CLASSIC." campaign.Joining Stranger Things' Caleb McLaughlin, Iris Apatow and the late Angus Cloud, Wade steps into her own, wearing a selection of the global sportswear brand's timeless designs. The PUMA Suede Classic sneaker takes center stage among them, proving its ability to transcend fleeting trends. Modeled after the brand's archives, the CA Pro commands attention with its sleek...

info@hypebae.com (Hypebae) Wed, 16 Aug 2023 Hypebae
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Hayao Miyazaki's 'How Do You Live?' Will Be the First Ghibli Film Released in IMAX

Making cinematic history once again, Hayao Miyazaki is releasing is final film, How Do You Live? in IMAX, making it the first Studio Ghibli animated film to be presented in the format.The highly anticipated movie is Miyazaki's first film in a decade. This time around, the inimitable and beloved animator, who is now 82, collaborated with Toshio Suzuki,  releasing the film without trailers or promotional materials as Suzuki shared, "Deep down, I think this is what moviegoers latently desire."Loos...

info@hypebae.com (Hypebae) Tue, 11 Jul 2023 Hypebae
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Chimi Debuts First Ready-To-Wear Collection

Stockholm-based brand CHIMI Eyewear drops its first ready-to-wear collection, bridging the function of sportswear with the intricacy of highly technical textiles.Designed for all genders, the 20-piece collection delivers sleek and thoughtfully made silhouettes that can be worn at any and every occasion, thanks to innovative performance fabrics."We don't see ourselves as a conventional fashion brand. Rather, we intend to open up new points of reference, so that we can exist as a platform for our...

info@hypebae.com (Hypebae) Thu, 11 May 2023 Hypebae
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EXCLUSIVE: Maripol on Dedicating Her Life To Art Beyond the Streets

There aren't many people who have touched the worlds of counterculture quite like Maripol has. From capturing New York's prolific graffiti artists to being in the midst of rebellious punk spirit in London, the legendary photographer has constantly found herself at the forefront of underground movements. But, her vibrant life isn’t the result of being in the right place at the right time. It's far more than that. Since her teens, Maripol has traipsed the globe, full of zest and compelled to cha...

info@hypebae.com (Hypebae) Fri, 31 Mar 2023 Hypebae