Growing up in the diverse yet cohesive city of Coventry, Melicka Fouri decided that customizing sneakers wasn't enough. So, she took it a step, or five, further and began creating otherworldly sculptures out of her favorite kicks. From meticulously deconstructing sneakers into a three-story building or a neon green, moveable sneaker ambulance, Fouri's imagination runs deep; using footwear as her preferred medium.But, she wasn't always chasing the life of an artist. Before her creative pursuits, ...
Alo Yoga has just unveiled the Recovery Mode sneaker, reimagining the Alo x 01 Classic.Committed to constant improvement, the It girl-approved sportswear brand reinvented the original design to provide recovery and support at every step. Going beyond a name change, the new Recovery Mode sneaker blends comfort with style, housing a state-of-the-art high-rebound recovery foam in a sleek and timeless silhouette. The precision-engineered technology also supports pressure points in not only the feet,...
Clarks is letting loose with its newest summer campaign and declaring its love for a good time, releasing, Sunset: A Clarks In Manchester Film.The iconic footwear brand pays homage to Manchester's legendary '90s rave scene, taking viewers on a trip back in time for a night out on the town. Featuring a well-dressed crew engaging in the usual post 9 p.m. antics, the nostalgic short film shifts from 1991 to present day. Sunset beautifully captures the universal quest to have "the night of your lif...
Reebok is stepping into the future with its first womenswear line, introducing the DMX Ruffle sneaker.Curated by Ada Kokosar, the collection marks a new era for the Boston-based sportswear brand as it is the first of its kind. The hero of the range is the high-fashion-meets-streetwear DMX Ruffle sneaker. "[It] was the main inspiration, the DMX was actually a shoe that was representing the moment of liberating women," Kokosar stated.Taking inspiration from the DMX Run 6 silhouette, the shoe stand...