In the late ‘90s, Michael Jordan ignited the iconic Hoop Hysteria in Europe that hasn’t died down since. With his historic visit to Paris for the 1997 McDonald’s Championship, the living legend left a memorable mark on the City of Light and Parisian people. As the 2024 Paris Olympics kick off, Jordan harkens back to his days in the French capital – where he led the Chicago Bulls to a championship win – by dedicating three drops to the cosmopolitan city. As an ode to Parisian culture an...

Reebok is teaming up with Japanese fashion label noir kei ninomiya, led by COMME des GARÇONS designer Kei Ninomiya. Unveiled during the designer's Fall/Winter 2024 showcase, the new collaboration centers around the classic Instapump Fury, reimagining its signature aesthetic with Ninomiya's unique lens.A botanical theme runs throughout the design, offering an avant-garde version of the iconic silhouette. The reimagined shoe boasts a striking floral motif, adding a 3D texture to the silhouette's ...

Two weeks ago, Salehe Bembury shared an Instagram post, showing a selfie on the tarmac beside a private jet, holding a sign that boldly reads, "TOP SECRET PUMA IDEAS." It turns out it wasn't just a tease -- he's bringing his creative designs to the basketball scene with the goal of transforming PUMA Hoops.View this post on Instagram A post shared by Salehe Bembury (@salehebembury)Bembury has significantly impacted sneaker culture in recent years through multiple groundbreaking collaboration...

Taking it back to Michael Jordan’s mythical moments in Paris in the late ‘90s, Jordan Brand delivers three drops dedicated to the City of Love. With the 2024 Paris Olympics kicking off, the heritage sneaker brand honors the French capital with the release of the Air Jordan 4 Retro Wet Cement and Women’s Air Jordan 6 Retro Pearl, along with an accompanying clothing capsule collection. Merging the worlds of sport and style, the cult-classic silhouettes take design cues from the city, poetica...