PUMA brand ambassador and K-pop sensation Rosé is back with another fuel-charged campaign, this time debuting a brand new colorway of the ever-popular Speedcat silhouette. Paying tribute to the shoe's racing heritage, the high-octane visuals see Rosé harnessing her power and getting ready to accelerate.Captured against a rumbling engine, the artist is pictured wearing a full PUMA tracksuit, paired with the latest colorway of the Speedcat sneaker. Landing in a new pale blue colorway, the shoe a...

Crocs is celebrating the Women's Euros together with the female fans, expressing their love for the game. Featuring Lirian Santos, English-Brazilian freestyle footballer, the bold new campaign toasts the female fandom through fashion, self-expression, community and of course... Jibbitz.With a rise in women's football fans and a new generation of those showing their passion for the sport, Crocs has captured how real fans across the UK are celebrating. The campaign video shows Santos hosting her o...

In a time when individuality and belonging go hand in hand, today’s young fashion fans are redefining what it means to dress with—and for—your best friends. Hypebeast’s lens follows four style-savvy girls from different corners of the city as they come together for a “BESTIE DAY,” celebrating friendship through fashion. From sweet-meets-edgy looks and academic-inspired styles to downtown streetwear and bold Y2K nods, each outfit tells a personal story. The common thread? The FENDI Ma...

Out with the old and in with the new – or at the very least, an update like no other. Vans’ famed and favorite Premium Old Skool silhouette truly lives up to its name, dating back to the ‘70s, but a modern makeover is in store and on the way for the low-top classic. Through a collaboration with Vans’ very own star athletes, Tania Cruz, Karina Rozunko, Efron Danzig and Cocona Hiraki, the Premium Old Skool skate-inspired shoe arrives in four new and improved iterations as part of the New F...