Footwear
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Japanese Footwear Label grounds Serves Its SS5 Collection on a Platter at PFW

Known for its exaggerated soles and futuristic silhouettes, you can spot a pair of grounds sneakers walking towards you from a mile away. The Japanese label, founded by creative director Mikio Sakabe, has experienced a meteoric rise in the footwear industry — challenging everything we once knew about shoe design and wearable art. "It's more like entertainment. Cartoons, animation and exaggerated characters are the starting point of these sneakers," Sakabe tells us.Now, just five years into the...

info@hypebae.com (Hypebae) Thu, 26 Sep 2024 Hypebae
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Here’s Why City Runners Can’t Get Enough of Under Armour’s Infinite Elite

This year, Under Armour has been making waves in the running scene with its Infinite Elite shoe offering an innovative solution to the demanding runs of both casual and professional runners. Now, in a close-up look at the technicality of the shoe, Hypebae spotlights three individuals in a new campaign that documents how they use the Infinite Elite to push the limits of their performance. The first leg of the series began by delving into the runners’ ultimate city circuits, touching base in Man...

info@hypebae.com (Hypebae) Wed, 25 Sep 2024 Hypebae
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Story MFG and Suicoke Say Puffy Shoes Are In

Born in Brighton, Story MFG has built a reputation for creating the most beautiful and sustainable pieces with a focus on natural processes, using natural fibers and earth material dyes like leaves, flowers, fruit and even sunlight. The eco and natural clothing brand has collaborated with Tokyo-based footwear label, Suicoke, renowned for its rugged outdoorsy strap sandals that perfectly complement the brand's earthy sustainable ethos.This is the first time the two brands have come together, with...

info@hypebae.com (Hypebae) Tue, 24 Sep 2024 Hypebae
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Meet the New York Eatery Serving up an Adidas Collab

NYC's The Flower Shop is the it-girl of bars and restaurants right now. From hosting events with Jamie XX and Romy to hosting Alex Consani for her birthday, The Flower Shop is one of the very few places in New York that actually feel like a '70s house party, while serving up delicious old-school diner classics like cheeseburgers, chicken sandwiches, wings and mozzarella sticks. As if that weren't enough, this beloved bar and restaurant is now adding another exciting item to its menu -- a collabo...

info@hypebae.com (Hypebae) Tue, 24 Sep 2024 Hypebae