Footwear
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Onitsuka Tiger Transforms the MEXICO 66 Into a Mary Jane

Mary Janes are here to stay, it's officially a fact. This year alone, we saw PUMA drop its Speedcat Ballerina and Mostro Fey silhouettes, UGG announced the Bea Mary Jane and now, Onitsuka Tiger is joining the line-up. Transforming its viral MEXICO 66 silhouette into a strappy ballet pump, the new release is a slip-on style complete with flower-cut Onitsuka Tiger stripes and boasts a slim, elegant shape with delicate buckle straps.Dubbed the MEXICO 66 TGRS, the new shoe blends the best of ballet ...

info@hypebae.com (Hypebae) Fri, 21 Mar 2025 Hypebae
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If Chloë Sevigny Is Wearing ECCO, so Are We

"She's an icon, she's a legend and she is the moment." Chloë Sevigny needs no introduction -- once an It-girl, always an It-girl. As the face of ECCO's Spring/Summer 2025 campaign "Icons That Last," she brings her signature style to the footwear brand's classic designs.''I am thrilled to partner with ECCO on this campaign, there's an authenticity to the brand I admire -- it's unpretentious and effortless. I love how the pieces pay as much attention to how things feel, as how they look. True sty...

info@hypebae.com (Hypebae) Fri, 21 Mar 2025 Hypebae
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ASICS and Nanushka's New Sneaker Is an Ode To Mindful Movement

Back in 2021, ASICS introduced its "Crafts for Minds" initiative, a program designed to champion mental well-being by emphasizing the craftsmanship behind its purpose-driven footwear. Since then, the brand has teamed up with a range of innovative creators, including Helen Kirkum, Florence Tétier and KASSL Editions. Now, ASICS welcomes another visionary partner -- Budapest-born brand, Nanushka. Together, they are breathing new life into the project with the unveiling of a new GEL-KINETIC FLUENT ...

info@hypebae.com (Hypebae) Tue, 18 Mar 2025 Hypebae
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Havaianas and Gigi Hadid Are a Perfect Fit (Literally)

When it comes to flip-flops, one brand that immediately comes to mind is Havaianas. The Brazilian label, known for its effortlessly cool, beach-ready sandals just made a major announcement -- Gigi Hadid is officially its new global ambassador.For Hadid, this partnership is more than just a fashionable alignment, "To be the Havaianas global brand ambassador is surreal and a bit nostalgic," she shares in the press release. "Growing up at the beach, I can't remember a time when I wasn't wearing thi...

info@hypebae.com (Hypebae) Tue, 18 Mar 2025 Hypebae