NBA icon LeBron James has once again stirred up excitement among sneakerheads with a tantalizing preview of his upcoming collaboration with Nike. While Nike Basketball has yet to make an official announcement, James recently treated his followers to another sneak peek, this time showcasing an in-hand image of the "Violet Dust" colorway.The sneaker boasts a dominant nubuck upper in a regal purple shade, paying homage to the LA Lakers' iconic colors. Delicate gold embroidery graces the Swooshes on...

Nike has just been dubbed the world's most popular sneaker brand, after a recent industry report from market insights company Statista.The data was gathered by the estimated global market share of the world's most popular brands in 2022, of which Nike took on 18%, followed by its Jordan Brand counterpart which has 11%, with adidas in third place with 9% of the market.News that Nike has come out on top is hardly surprising, given its countless repeat collaborations with the likes of Cactus Plant ...

In a bid to rejuvenate the Nike Air Ship's retro appeal, Jordan Brand has partnered with a range of collaborators. After successful ventures alongside Awake NY and A Ma Maniére, the iconic Air Ship silhouette is receiving a refreshing update through a collaboration with Corporate Got 'Em.At the helm of the Midwest retail chain is Matt Tomamichel, who has reimagined the sneaker's evolution from sport to lifestyle. Departing from traditional full leather, Tomamichel has chosen teal shaggy suede a...

AVAVAV and YUME YUME have collaboratively unveiled the "Finger Flop," a whimsical silhouette that melds the essence of AVAVAV's iconic four-fingered ankle boot with the playful and substantial forms of YUME YUME's footwear. The result is a unique combination of comfort and style.The collaboration finds its roots in a shared aspiration to liberate fashion from the confines of tradition. By merging YUME YUME's Suki sandal DNA with AVAVAV's distinctive Finger boot, the outcome is a fusion that is b...