The world of sneakers is changing as the industry traverses an important historical transition: becoming more representative and inclusive of women. We're talking about more than just wider size runs – although those are nice, too. Whether it's grassroots community-founded Instagram initiatives like Sneakers by Women or the new wave of global creative directors like Yoon Ahn for Nike Women, in so many facets women are succeeding at levelling the playing field, or in other words, making a male...
In 2013, Jordan Brand debuted its “Fear” pack — an Air Jordan 3, Air Jordan 4 and Air Jordan 5, each done up in a brooding color scheme and featuring specially-printed insoles. Though speculative sneakerheads may have surmised that the pack’s inspiration was drawn from the fear Michael Jordan induced in his hapless opponents when he stepped onto the NBA court, it was something different. The genesis of the “Fear” pack was set in Jordan Brand’s 2008 “Be Legendary” ad c...
In a footwear landscape full of expensive racing shoes and social media feeds showing runners training for marathons and ultras, there's something refreshing about an athlete who considers themself a casual runner—and just as refreshing to see adidas create a sneaker catered to this type of fitness enthusiast. The newly revamped Supernova franchise is the latest line from the sportswear giant, and was designed with comfort and ease for those who like to add a few miles to their multi-faceted w...
Pharrell Williams' Humanrace is revamping its collaborative adidas offering, unveiling new colorways of the NMD S1 MAHBS sneaker. Featuring pastel hues of Mint, Cacao, Pink Sea Salt and Oatmeal, the new colorways follow the silhouette's signature shape, fusing bulky outsoles with clean canvas uppers, finished with a classic Boost midsole.Featuring grips in the shape of adidas' trefoil logo, the new kicks boast plush underfoot cushioning and traction control, alongside the same branded elements w...