According to Lyst's latest quarterly fashion report, consumer tastes haven't changed much since the beginning of the year.In a ranking of fashion's most popular brands and products of Q2 2021, the global shopping platform reveals that Gucci is still the industry's house of choice, thanks to buzzy initiatives spearheaded by Creative Director Alessandro Michele: a "hack" with Balenciaga, as well as a maximalist line of home decor and furniture.Coming in at second-hottest brand is Dior, which moved...

Nintendo and TAG Heuer have teamed up for the first time to fuse the Swiss brand's Connected smartwatch with Super Mario.Marrying the worlds of watchmaking and gaming, the collaborative timepiece puts emphasis on sport and technology, offering users a fun way to get active. The design, which arrives with a bold red strap, is based on a reward system where Mario will greet the user in the morning. Throughout the day, the character will keep you motivated with multiple stages while playing differe...

For those on the lookout for new swimwear designs, London-based brand Maiyo Swim has recently launched a collection comprised of bikinis and one-pieces.The range is led by crochet knit on a white bikini with asymmetrical shoulder detailing, as well as a sky blue iteration with puffed short sleeves completing a romantic look. Elsewhere, a halter neck bikini comes in brick orange with floral detailing along the neckline. Those who prefer one-pieces can opt for the Orchid or Acacia silhouettes, whi...

From K-pop group aespa to influencers like Lil Miquela, virtual personalities are no longer a new phenomenon as the digital world continues to grow. One of the latest names taking over the space is imma, a Japanese model loved for her short pink hair and kawaii looks.With more than 340k followers on Instagram, imma shares her surprisingly realistic life with photos of her stylish outfits, off-days with her brother Zinn, her pet dog Einstein and more. In our latest interview with the star arrivin...