Expanding their joint apprenticeship program, Serena Williams Design Crew (SWDC), Serena Williams and Nike are now set to launch a collection of sportswear, lifestyle apparel and footwear.Marking the first from the inaugural SWDC cohort, the collection channels '90s nostalgia while exploring the tennis star's legacy. The garments, including bodysuits, tops, shorts and leggings, are highlighted with key design details such as a timeline of Williams's grand slams, as well as "00 Williams" branding...

New intimates brand Cou Cou wants to bridge the gap between our lingerie and underwear drawer.The latest independent label to join the fast-growing category of underwear, Cou Cou rethinks the rigid dichotomy between special-occasion lingerie and daily undergarments, challenging the notion that feeling beautiful and being comfortable in one's underwear are mutually exclusive. Founder Rose Colcord says she wants to create basic, timeless staples that will replace fast fashion multipacks -- the ubi...

Adding to her makeup line Kylie Cosmetics and skincare brand Kylie Skin, Kylie Jenner is now set to launch Kylie Swim.The official announcement follows months of rumors that first surfaced after the entrepreneur filed trademarks for "Kylie Swim" and "Kylie Swim By Kylie Jenner." With the new launch, the beauty mogul is following the footsteps of her older sisters Kim Kardashian and Khloé Kardashian, who own SKIMS and Good American, respectively.The sneak peek posted on Instagram shows the young...

Saying goodbye to hot, sunny days, NOAH has now unveiled its Fall/Winter 2021 collection. The lineup features cozy pieces such as beanies, wool blazers, corduroy jackets and knit sweaters for the cooler seasons to come."I was born in the '70s and have a very specific memory of the idea that you had to choose a music genre to identify with. It never sat well with me. I clearly remember a DJ losing his job after a radio station decided to change music formats and began burning disco records in a b...