MoMA is expanding its apparel range with a line of new merch dubbed "Team MoMA."Comprised of comfy hoodies, crewneck sweaters, beanies and more, the collection boasts a varsity feel with MoMA spelled out in collegiate font. Each piece comes in stylish color combinations, including a deep burgundy hue atop an oat sweatshirt, as well as blue lettering patched onto a rich maroon hoodie.Further standouts from the lineup include New York Yankees baseball caps, which feature MoMA's branding on the sid...

Avgvst Jewelry, a label based in Russia, has unveiled its latest collection of rings, earrings, necklaces and more titled "Lollipops."For those unfamiliar with the up-and-coming name, Avgvst is an "I don't wear jewelry" brand that focuses on minimalism. Founded in 2013 by Natalia Bryantseva, its demi-fine jewelry is loved for its timelessness and simplicity, as well as its focus on sustainability.Lensed by photographer Emmie America, the "Lollipops" campaign takes inspiration from the punk cultu...

Expanding their joint apprenticeship program, Serena Williams Design Crew (SWDC), Serena Williams and Nike are now set to launch a collection of sportswear, lifestyle apparel and footwear.Marking the first from the inaugural SWDC cohort, the collection channels '90s nostalgia while exploring the tennis star's legacy. The garments, including bodysuits, tops, shorts and leggings, are highlighted with key design details such as a timeline of Williams's grand slams, as well as "00 Williams" branding...

New intimates brand Cou Cou wants to bridge the gap between our lingerie and underwear drawer.The latest independent label to join the fast-growing category of underwear, Cou Cou rethinks the rigid dichotomy between special-occasion lingerie and daily undergarments, challenging the notion that feeling beautiful and being comfortable in one's underwear are mutually exclusive. Founder Rose Colcord says she wants to create basic, timeless staples that will replace fast fashion multipacks -- the ubi...