Drake's NOCTA label just dropped its newest campaign starring Latto and Sha'Carri Richardson. Celebrating the new Tech Fleece collection and "Love You Forever" Nike Air Force 1s, the vibrant campaign invites fans into "Big Mama's Mini Market" and "Mama's Salon" this holiday season.Offering a one-stop shop for any last-minute madness, the market offers fresh manicures, fresh mangos and fresh kicks, just in time for Christmas. "Last minute gift shopping a disaster? Not at Big Mama's," Latto is hea...

Cult Gaia has levelled up its collaborations this year, including the 35-piece collab with GAP. Now the feminine, LA-based brand is teaming up with Raxxy -- an independent luxury down jacket brand, merging traditional Chinese culture with cutting-edge fashion innovation. Raxxy's designs transcend mere outerwear -- they're a stunning fusion of art, mathematics and fashion, offering futuristic 5D creations that redefine modern outerwear.Designer of Raxxy, William Shen, is a mathematician turned de...

Fashion label Eckhaus Latta, founded in 2011 by Mike Eckhaus and Zoe Latta, just launched its first-ever handbag silhouette after over two decades in the fashion world. For its first bag, the brand's aim was to create the perfect everyday silhouette that prioritized functionality — blending utility-inspired design with its signature codes.The result is the Snap, crafted from lambskin leather and with a blind embossed logo. Seemingly inspired by the recent resurgence of the hobo bag, the soft, ...

The 2024 Hypebeast 100 list has officially dropped, showcasing the top creative individuals and brands who have made a lasting impact across a range of industries. From fashion, footwear and music to art and design, sports and food, the list celebrates the trailblazers and innovators who have made waves this year with their talent and relentless pursuit of excellence.This year's honorees spotlight beloved industry figures like Nicole McLaughlin, celebrated for her ingenious approach to design, a...