Fashion
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Take a Look Inside The M Jewelers' New NYC Store

The M Jewelers has expanded its presence in New York City with its third store located in NoLita.The warmly-lit space boasts minimal design features to highlight the brand's jewelry pieces, including sleek black interiors that envelop the 1,200-square-foot space. A private showroom situated at the back is available via booking for customers who require custom pieces or a private shopping experience. Occasional events like future collaborations and collection releases will be held at the space, w...

info@hypebae.com (HYPEBAE) Thu, 20 Jan 2022 HYPEBAE
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GUESS USA Taps Eli Russell Linnetz for Rebrand

GUESS' sublabel GUESS USA has enlisted Eli Russell Linnetz of ERL as part of its rebranding initiative.Linnetz, who was nominated for last year's CFDA Awards, has worked with a wide range of celebrities including Kanye West, Kim Kardashian and Lady Gaga. In 2021, he dressed A$AP Rocky in a colorful quilt number for the Met Gala.With his new partnership, the designer will help GUESS USA "re-establish who we are as a company," as explained by the label's head Nicolai Marciano. Linnetz has shot the...

info@hypebae.com (HYPEBAE) Fri, 21 Jan 2022 HYPEBAE
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Jil Sander Lenses Its SS22 Campaign in the Urban and Natural Spaces of Paris

Jil Sander has launched an advertising campaign to tease its Spring/Summer 2022 collection."The most satisfying aspect of these campaign projects is working closely with the authors and our team," Lucie and Luke Meier said in a press release. "Travelling, improvising, finding new dimensions in what we do. It is important to see the things you do in the world. And we are extremely happy of the affinity that bonds Chris and us together, and the way he expands the borders of our vision in the work ...

info@hypebae.com (HYPEBAE) Wed, 19 Jan 2022 HYPEBAE
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Trompe L'oeil Takes Over Glenn Martens' Y/Project FW22 Show

Appointed as Jean Paul Gaultier Couture's single-season creative director, Glenn Martens showcased a collection filled with trompe l'oeil and denim for Y/Project's Fall/Winter 2022 show.Staged in a giant warehouse space in Paris, the runway starred the designer's friends Camille Bidault-Waddington and Olivier Theyskens alongside models dressed in suits, shirts, dresses and more with details fusing Y/Project with Gaultier's signature style."We took one of his most iconic prints and we interpreted...

info@hypebae.com (HYPEBAE) Wed, 19 Jan 2022 HYPEBAE