Fashion
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These Are the Hottest Fashion Items of the Year So Far

It's that time again. Lyst is back with its quarterly index report, analyzing the biggest brands and fashion buys. For its Q1 report, the global search engine has once again looked at the hottest brands in the world, along with the 10 hottest fashion items, all based on user search data.This time, LOEWE is back on top as the hottest brand as a result of Jonathan Anderson's departure, with fans rushing to purchase a piece from his final collections. According to Lyst, news of Anderson's exit spar...

info@hypebae.com (Hypebae) Tue, 29 Apr 2025 Hypebae
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Daisy Edgar Jones Leads Gucci's "Lido" Campaign

Gucci's new "Lido" campaign has landed at the perfect time. As we bask in the glow of the approaching summer sunshine, the new release acts as the ultimate moldboard. Celebrating the spirit of summer, its long days, bright hues and slower pace, the campaign takes inspiration from Italy's coastal lidos.Starring Daisy Edgar-Jones, Aliocha Schneider and David Jonsson, the campaign is lensed by Jim Goldberg and results in a slew of candid stills complete with hand-written reflections. Together, the ...

info@hypebae.com (Hypebae) Wed, 30 Apr 2025 Hypebae
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Schiaparelli Debuts the Soft and Supple Souffle Bag

Schiaparelli's newest campaign introduces us to what might just be this summer's it-bag. Dubbed the Souffle, the new release is a soft, slouchy hobo bag complete with the signature hammered gold handle.Available in two finishes: a smooth suede and supple grained leather, the suede iteration arrives in turquoise and caramel hues, spray-painted by hand to give a glossy gradient effect. The grain leather version lands in "Sand," yellow and black for a more timeless approach.While the Souffle is und...

info@hypebae.com (Hypebae) Wed, 30 Apr 2025 Hypebae
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CHARLES & KEITH and YVMIN Make a Case for Charms

Singapore-based accessories and footwear label CHARLES & KEITH just announced its latest collaboration, teaming up with Beijing-based jewelry house, YVMIN. Influenced by the concept of wearable art, the collaboration also takes inspiration from "the visual appeal of ripe produce."Reimagining fruits as "vessels of emotion, nostalgia and youth," the poetic collaboration features sculptural accessories and playful design detailing across classic CHARLES & KEITH silhouettes. Comprising a pou...

info@hypebae.com (Hypebae) Wed, 30 Apr 2025 Hypebae