Fashion
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H&M Is Being Sued for "Misleading" Sustainability Marketing

As sustainability becomes top of mind for most shoppers these days, many fast fashion companies are capitalizing on our climate concerns. Fast fashion company H&M is at the center of a lawsuit as it is being sued for “misleading” sustainability marketing.The legal action is championed by Chelsea Commodore who filed the lawsuit on July 27. According to the class action complaint, H&M is accused of “taking advantage of consumers’ interest'' in slow fashion and mindful manufacturing...

info@hypebae.com (HYPEBAE) Fri, 29 Jul 2022 HYPEBAE
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Celebrate England's Lionesses With TOMME's New Supreme x Umbro Football Bag

In honour of England's incredible Lionesses smashing their way to the Euro finals this month, streetwear brand TOMME is releasing a limited-edition football bag that will be available for purchase on the day of the game.Complete with a cotton lining and TOMME's signature metal hardware, the bag comes in a crisp white and red colorway (paying homage to the St George flag) and boasts a vivid red strap. In line with TOMME's ethos of transforming male-dominated sportswear into accessible and unisex ...

info@hypebae.com (HYPEBAE) Thu, 28 Jul 2022 HYPEBAE
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Nike Swim's "Essentials" Collection Has Something for Everyone

Nike Swim just released a new instalment of its ever-popular "Essentials" collection, featuring a pretty extensive range of mix and match styles.All swimwear from the collection is available in Nike's signature black colorway and are complete with the white Swoosh detailing, no matter which style you choose. The collection features a range of two-pieces including bikinis and mid-kinis with a number of different tops and bottom options in varying lengths. "Essentials" features both high-waisted a...

info@hypebae.com (HYPEBAE) Thu, 28 Jul 2022 HYPEBAE
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With Jéan Launches First-ever Jewelry Collection

Instagram's favorite It-girl brand With Jéan has just dropped its first jewelry collection, marking the cult-classic brand's foray into accessories.The latest launch features a mélange of seven separate pieces, arriving in antique gold and silver. Each design has a matching counterpart as the sculptural charms that adorn the collection's hoops also appear on gilded necklaces. Elsewhere, gothic-inspired hearts take the shape of statement-making earrings as well as romantic, 90's-esque lockets s...

info@hypebae.com (HYPEBAE) Thu, 28 Jul 2022 HYPEBAE