Joining an endless list of celebrity brands such as Hailey Bieber's rhode and Kim Kardashian's SKIMS, Gigi Hadid has announced she's been working on her very own fashion line.The model, who now adds fashion designer to her resumé, broke the news on Instagram, sharing a sneak peek at her new brand dubbed GUEST IN RESIDENCE. "Been working on something... With love, GUEST IN RESIDENCE, " Hadid wrote, with images of fabrics and sweaters, as well as a few behind-the-scenes.While not much information...

ATP Atelier has revealed a tongue-in-cheek campaign for Fall 2022.The Sweden-based label debuted a range of visuals highlighting its latest release, while telling stories of Scandi women and their lives in Stockholm. A video clip is captioned, "POV: You're a Stockholmer and the sun comes out for 0.5 sec," as four women walk into the sunlight wearing the label's latest footwear and handbag designs.This season, ATP Atelier continues to fuse feminine silhouettes with bold accents while maintaining ...

Shanghai-based brand SHUSHU/TONG has unveiled its Fall/Winter 2022 collection, presenting subversively feminine garments.Founded by Liushu Lei and Yutong Jiang in 2015, the brand is an expert in balancing kitschy and saccharinely sweet detailing with an effortlessly cool aura. The female-owned label’s latest offering is a range of haunting yet flirty frocks. SHUSHU/TONG’s FW22 collection is grounded in a neutral color palette of black and white, spotted with pops of dizzying prints. Standout...

One of New York's buzziest fashion labels, LUAR is dropping a new colorway of its popular Ana Bag. Arriving in orange pony hair, the limited-edition purse is set to release in a pop-up location for one day only.Ahead of the anticipated release, the brand has launched a tongue-in-cheek campaign highlighting the orange Ana Bag, which is digitally embedded into a video of Prada's store in Marfa, Texas. While the visuals are captured at this location, LUAR will actually be releasing the handbag at a...