As the fashion industry's affinity with the metaverse continues to grow, virtual influencers have become a prominent way for fashion brands to engage with Web3 technology and create a dialogue with Gen Z's digital natives. The latest brand to join the phygital inter-zone is American retailer, Pacsun.In a bid to continue expanding its digital presence and metaverse strategy, Pacsun has signed a mid-season campaign partnership with self-proclaimed 'queen of the metaverse,' Miquela (formerly known ...

YEEZY fan Hunter Martin has taken his love for the brand to the next level, releasing yzy.vercel.app, a customization page that allows others to fully individualize the adidas YEEZY Foam Runner, SLIDE, and 500.While the brand may be known for a curated color palette that is usually centered around neutrals, lovers of Ye’s designs will be able to put their own spin on the silhouettes. The website includes a robust color matching system, along with the option to view the unique design in 360-deg...

Your Y2K dreams have come true as PUMA and iconic brand Baby Phat have teamed up for a debut collaborative collection.Grounded in Baby Phat’s signature color, pink, along with gold accents, the collection reimagines the PUMA Mayze sneaker and marries the two brand’s aesthetics in the form of bralettes, cropped jackets and fitted T-shirts.The chunky Mayze silhouette arrives in a crisp white hue and is lined with the quintessential rosy shade. Elsewhere, the Mayze sandal perfectly channels the...

GUESS Originals has just revealed its Fall 2022 collection, presenting an array of rich, earth-toned garments for the chilly season.Grounded in a rich color palette of deep greens, blues and rich browns, the latest line features medium washed KIT Carpenter jeans accented with havana brown stitching. Arriving in an assortment of elevated comfort stretch denim with light to dark stonewash treatments and over-dyed twill. Crafted from premium stretch denim, the jeans expertly blend a classic utilita...