Fashion
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Stine Goya and Umbro Are on a Mission To Make Football Fun Again

According to Stine Goya, good things shouldn't take time. Especially when that "good thing" we're referring to is seeing more women in sport. For the Danish designer's latest collaboration, she's teamed up with Umbro to reimagine its sporting heritage through a contemporary and feminine lens.Comprising six core pieces, including a pleated skirt, mini-dress and windbreaker with matching track pants, the collection is a masterclass in color and joy, blending Stine Goya's signature design aesthetic...

info@hypebae.com (Hypebae) Wed, 28 May 2025 Hypebae
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Khy Teases a Collaboration With London-based Designer Dilara Findikoglu

Kylie Jenner's namesake label Khy is no stranger to a collaboration. In fact, it's actually a core part of the brand's business model. Since its launch, the brand has dropped collaborative collections with a range of emerging and established designers, including London-based label Poster Girl, Berlin Fashion Week's Namilia and former YEEZY designers, Entire Studios.Now, Khy has its sights set on another London-based name: Dilara Findikoglu. Teasing the upcoming collection on Instagram, Jenner sh...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae
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Gucci Gives Tennis a High Fashion Update

Gucci is giving tennis a high-fashion upgrade this summer, launching its new sports-inspired collection through a cinematic lens. Transporting us to a sun-drenched court, the new campaign offers a look back to the archives, revisiting the House's tennis-inspired offering from back in the '70s.Celebrating the aesthetics of the sport itself, the collection and campaign leans into the tennis lifestyle, debuting a refined collection of ready-to-wear and accessories. Featuring crisp, pleated polos an...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae
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Attega Is the New Spanish Brand You'll Be Flirting With All Summer Long

When it comes to Euro summer dressing, labels like Paloma Wool and Gimaguas have held the crown as the go-to brands for it-girls. But there's a fresh name you'll want to add to your suitcase (and your Instagram feed): Attega. This dreamy Spanish label, founded by Gabriela Flores Bejarano -- who grew up under the golden sun of southern Spain -- is all about romance, craftsmanship and the poetry of slow fashion. Think pieces that feel like a love letter to summer itself.Attega's latest drop is bri...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae