Hypebeast is all set to introduce its inaugural marketplace, Hypebeast Flea—powered by Squarespace, in London. Taking place on September 9 and 10 at Truman Brewery in East London, this two-day event will host carefully curated selection of local brands, designers and artisans across fashion, art and beyond.Among the participating brands are UK streetwear brand Soho Yacht Club, women's fashion label Peachy Den, Dublin-born designer Robyn Lynch and the unique deadstock treasures provider, Holsal...

Following its initial partnership last year, Japanese label nanamica and PUMA are rejoining forces for Season 2 collaboration.While its debut collection welcomed two iterations of the Suede VTG, the brands' sophomore launch dives into apparel. A utilitarian mindset drives the range forward, delivering an aerodynamic woven coat, using a flight suit for inspiration. Joining the outerwear piece are two half-zip hoodies, arriving in a deep navy and a striped grey. The casual garments are fashioned f...

HUGO is going back to school with Gen Z as the brand has tapped young, emerging talent for its Fall/Winter 2023 campaign, encouraging others to #HUGOYourWay.Viral singer Bella Poarch leads the pack, joining model Ashley Moore, Chase Hudson, Chiara Hovland, Lola Clark and William Ernult, flaunting HUGO's ombré denim on their own Instagram and TikTok accounts. The star-studded cast resembles a cooler version of The Breakfast Club, commanding attention in a mélange of effortlessly cool clothing, ...

Marc Jacobs is the gift that keeps on giving. Following a successful stream of viral campaigns starring Mia Khalifa, Kendall Jenner and Iris Law, the brand (and its Heaven line) is one that effortlessly appears to go from strength to strength. Now, the House has announced a new Fall 2023 campaign starring none other than SKIMS founder Kim Kardashian.Initially, the sentiment on social media didn't seem entirely pleased, as fans grow more disillusioned with seeing the reality star embraced by the ...