There's an undeniable enchanting mystique to emerging designers based in London and the energy they infuse into London Fashion Week. It's typically a pulsating, unrefined and ambitious essence--something that truly defines the uniqueness of the British capital as a hub for freedom of expression and youthful creativity.Even in just its sophomore collection, Chopova Lowena, the brainchild of Emma Chopova and Laura Lowena-Irons, has already become a favorite on the schedule. Their blend of aestheti...

Following her debut show last September, entitled "RUSH," which delivered a fast-paced lineup imbued by a rage towards the Russia-Ukraine war, Masha Popova's sophomore collection, dubbed "MONSTER," continues to convey the adrenaline of a furious ride.This time, a car becomes a monster truck, and the idea of "maximum destruction" takes over hero denim pieces, along with "rough-and-ready" separates. "MONSTER," both figurative and metaphorical, is a journey of "anger, desire, sadness, shame, love,...

There are very few designers like Susan Fang, capable of conveying such strong emotions through their work. The flourishing Chinese creative has become a favorite for a craft that radiates knowledge and acknowledgment of her culture's tradition, as well as a deep respect and curiosity for others. Her signature positivity and optimism are translated this season into a growing debate about nature versus AI, something Fang describes as "a new-age belief system."Set against a 20-foot metal and fabri...

Rising London designer and all-around party girl Sinead Gorey just made her London Fashion Week runway debut for Spring/Summer 2024, after inviting us into her strip club saloon for last season’s presentation. Crafted as a love letter to London, the Britpop-infused collection celebrated all the things that Britain does best, from punk to rave and everything in between.Alongside marking Gorey's runway debut, the collection also presented her first-ever footwear collection: a collaboration with ...