Fashion
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These New wagamama Uniforms Are Powered by PANGAIA

Famed food chain wagamama has just announced it's teaming up with materials science company, PANGAIA, to launch an all-new, slow-fashion uniform collection.Titled "wagamama, powered by PANGAIA," the new collection aims to merge "cutting-edge design with environmental consciousness," reducing wagamama's ecological footprint. The collaboration follows a long line of sustainable initiatives from the restaurant, including a 50% plant-based menu and sustainable packaging solutions.As part of the coll...

info@hypebae.com (Hypebae) Tue, 29 Aug 2023 Hypebae
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ERL Teases Collaboration With Levi's

Off the back of its successful collaboration with Dior, Eli Russell Linnetz's ERL is seemingly joining forces with denim connoisseur, Levi's.Teased through a joint post on Instagram, the design duo announced their forthcoming collaboration on August 28, posting an image of a pair of baggy, distressed jeans complete with the "ERL" branding embroidered at the cuff of the pants in a bright neon orange hue.No further details were shared alongside the image, except for a release date which states Sep...

info@hypebae.com (Hypebae) Tue, 29 Aug 2023 Hypebae
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Behind the Atelier: Zimo Yan of ZIMO Pens a Love Letter to Asian History and Heritage With Her Namesake Brand

Behind the Atelier is a fashion-focused series that examines the unique backstories and design processes behind the fashion industry's most captivating talents. Pulling back the curtain on each designer's creative space and practice, Behind the Atelier provides an inside look into the industry's most exciting names.For the 16th installment of the series, Hypebae spoke with Chinese designer and founder of the New York-based brand ZIMO, Zimo Yan. In a candid conversation with the emerging designer...

info@hypebae.com (Hypebae) Tue, 29 Aug 2023 Hypebae
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TOTEME Heads Out West for FW23 Campaign

Stockholm-based brand TOTEME is bring its Scandi cool girl style to California for its Fall/Winter 2023 campaign.Lensed by Zoë Ghertner, the Golden State's coastline is painted in a dusky blue, infusing the campaign with cinematic aesthetic. The clothing is caught in motion as model Vivienne Rohner gazes out at the horizon, deep in contemplation. Streamlined silhouettes and luscious textiles result in an androgynous collection, balancing strength with softness. TOTEME FW23 delivers a generousl...

info@hypebae.com (Hypebae) Mon, 28 Aug 2023 Hypebae