Louis Tomlinson's clothing brand 28 Clothing just dropped its fifth collection, and it's safe to say fans of the brand are into it. The brand's fourth offering landed back in March this year and now, 28 is back in a big way. Dubbed "Collection V," the new release blends high summer with streetwear staples, venturing into new product categories and fabrications.Introducing reversible silhouettes and new season denim, the collection offers more "fluidity and ease" than past offerings, exploring th...

Maison Margiela just released its Fall/Winter 2025 campaign, and it has a surprise star guest: Miley Cyrus. This is the first time ever that the brand has a celebrity fronting its campaigns, making this a huge moment for Margiela fans and the wider fashion community.Since its inception in 1988, the brand has been built on anonymity and obscurity, with founder Martin Margiela himself avoiding interviews, and the design team originally remaining unknown to follow the idea that it was not the creat...

French lingerie brand Etam released its Fall 2025 campaign fronted by none other than Irina Shayk. Aptly titled "J'ETAM," it merges the brand's name with the French declaration of love and poses the question: "What is the most French emotion?" The answer, naturally, is love.The campaign sets the stage for the brand's upcoming show on September 30 and celebrates love in all its forms, whether platonic, romantic, familial or self-love. Shayk was chosen to embody this ethos with her modern and magn...

Karl Lagerfeld just released its Fall/Winter 2025 campaign starring Paris Hilton titled "From Paris With Love." Embracing a witty dialogue between Paris Hilton and the brand's Parisian roots, there is both glamor and attitude.A global Y2K pop-culture sensation, fashion risk-taker and renowned personality, Hilton has forged her own path in the fashion world and was perhaps one of the OG influencers of our time. From the sequin dress at her 21st birthday party in 2002 to Juicy Couture tracksuits,...