YUME YUME is gearing up for the launch of its Fall 2024 collection, landing later this month. Celebrating the release is a new AI-generated campaign, created by artist Luke Nugent. Drawing inspiration from the rain and "its ability to create life," the campaign explores the concept of an epiphany and being a small part of "a bigger whole," much like a single rain drop running down a window.Translating this message through the collection's colors, fabrics and silhouettes, Fall 2024 includes new f...

Balenciaga's Le City bag continues to be the star of the show as the House's latest campaign enlists the likes of brand ambassador Nicole Kidman alongside Kate Moss, Kit Butler and it-girl of the moment: Amelia Gray. Showcasing a slew of House signatures, the campaign spotlights the Le City bag in a range of sizes, colorways and materials.First launched back in 2001, the Le City aims to offer a fusion of maximalism and practicality, with the latest iteration crafted with Arena leather and Pallad...

Designer Abarna Kugathasan lives in a paradoxical world between cultures and traditions. Growing up compressed between her conservative Tamil world and her German surroundings, she "longed for a home [she had] never met." So, she built her own called Kitschy Couture.Kitschy Couture is a celebration of diasporic identity, creativity and self-love. The brand's collections are inspired by the traditional sari draping that Kugathasan learned from her mom. But she gave it an entirely new perspective....

Los Angeles-based designer Sami Miro is enjoying a full circle moment. A former gymnast herself, she has teamed up with Nike and USA Gymnastics (USAG) to create a custom jacket for the final USAG Women’s Gymnastics team. A team which, by the way, is the most decorated cohort in USA Gymnastics Olympic Trials history, per ESPN. On the team? None other than Simone Biles, Sunisa "Suni" Lee, Jordan Chiles, Jade Carey and Hezley Rivera.Miro's custom creation was inspired by the Greek goddess of vict...