Every quarter, Lyst compiles the world's most coveted brands and products based on searches, sales, views and social media statistics. In 2023, sibling labels Miu Miu and Prada went back and forth exchanging the title for the world's hottest brand and for Q4, Prada officially stole back the crown. Additionally, the Q4 report shares findings of 10 products that contribute to the fashion zeitgeist and imply larger industry related trends.At the top of the Hottest Products list is The Row's "Marga...

Last summer, Creative Director of Etro, Marco De Vincenzo took us to an illustrious Italian summer. For the latest Spring/Summer 2024 collection, he takes us to "Nowhere," or as Etro likes to see it, the apex of human imagination.Created in collaboration with AI and digital artist and prompt designer, Silvia Badalotti, the campaign depicts Etro's latest collection through a series of fantastical scenes. In these images, time ceases to exist, starry skies envelop human-like subjects and vegetatio...

For the second time, Africa-based, ethical and sustainable clothing brand lemlem is partnering with PUMA on a capsule collection. Designed to invoke a wanderlust spirit, the campaign is photographed on a rocky cliff overlooking a quaint city.Unlike the first capsule, this range offers 14 key pieces in more feminine and subdued prints and colors. The standouts from the collection include a "PRW NITRO™ SQD LEMLEM" shoe, low impact bra, leotard and crop tank. All the pieces within the collection ...

Despite what its name suggests, cult-loved label With Jéan has never released an actual pair of jeans. The brand name was initially born from a desire to create the items that founders Sami and Evangeline felt were missing from their wardrobes: flattering tops to be worn with jeans.For the last five years, With Jéan has offered a well-curated range of delicate tops and corsets amongst other things and now, the brand is gearing up for its first-ever denim launch."Not many people know we started...