Fashion
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Introducing Mahila, the New London Label Representing South Asian It-Girls

Sisters Jasmine and Isabella Gaziza Muller have just launched their London-based label, Mahila. Translating to "a collective of women" in multiple Indian dialects, the ethically-made clothing label aims to represent contemporary South Asian women in the Western fashion sphere. Born from a frustration surrounding this lack of representation, Mahila hopes to empower its community, creating garments that make women feel confident, agile and sexy.Exploring the stigma surrounding the female body and ...

info@hypebae.com (Hypebae) Wed, 10 Jul 2024 Hypebae
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When Did Bag Charms Become Cool Again?

According to Google, searches for bag charms are currently the highest they've been in a decade and we'll admit, our Instagram and TikTok feeds are most definitely reflecting that. As we scroll through our socials and scour fashion week street style shots, one thing has become inherently clear -- Accessorizing. Is. In.Now, as with all fashion trends, it's not a new phenomenon, but one that's finally making its cyclical return and becoming cool again. The question we now ask ourselves though, is ...

info@hypebae.com (Hypebae) Wed, 10 Jul 2024 Hypebae
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Kylie Jenner's Khy Dives Into Swimwear

Kylie Jenner's Khy just launched its debut swimwear collection, marking the brand's eighth drop to date. Dubbed the Vacation Shop, the collection features buttery soft bikinis and one-pieces, resulting in 16 swimwear styles in total. Including a variety of coverage options, from classic triangle tops to trendy boy shorts, the new collection likely has a style to suit every taste.Crafted from two key fabrications: Soft Stretch, a lightweight and soft jersey, and Mesh, a breezy, single-layer mesh ...

info@hypebae.com (Hypebae) Tue, 09 Jul 2024 Hypebae
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Sporty & Rich's New Collection Is for Beach Bums and Island Hoppers

Sporty & Rich's new island-inspired drop celebrates the dream-inducing hues of a tropical getaway, and we are in. Designed for lazy beach days, adventurous island hopping and relaxing poolside lounging, the collection includes a range of swimsuits, bikinis and matching sets that are going straight to the top of our wishlist.Crafted with the hues of an idyllic escape, the collection features lush greens, bright yellows and deep ocean blues, interspersed with classic pinstripe prints and brigh...

info@hypebae.com (Hypebae) Tue, 09 Jul 2024 Hypebae