Tommy Hilfiger has ushered in the new year with a campaign starring its brand ambassador, Jisoo. After leading the brand's Fall 2024 campaign set in New York City, the BLACKPINK star has returned with fresh energy for this latest release.For this campaign, Jisoo tries her hand at a grab claw machine winning an "I (heart) TH" apple plushie -- a subtle tribute to the brand's heritage and initials.Set against the backdrop of a neon-lit, Tommy Hilfiger-themed arcade, she showcases some of the brand'...

Lunar New Year is fast approaching, landing on January 29 and as a result, fashion brands are beginning to kick off this year's celebrations -- beginning with Gucci. Launching its "Year of the Snake" campaign, the House has tapped global brand ambassadors Ni Ni and Xiao Zhan to pay tribute to tradition.Echoing the "symbolic renewal" that the snake represents, the campaign offers an ode to family through the lens of creative director Sabato De Sarno. Following a heartfelt moment shared between tw...

Diesel is joining in on the Lunar New Year celebrations with its own "Year of the Snake" collection: a 12-piece, unisex capsule brought to life by creative director Glenn Martens. Tapping into the holiday's origins of good fortune and happiness through Diesel's non-conforming and empowering lens, the collection spans classic Diesel denim, ready-to-wear, bags and accessories.A series of distinctive snake motifs underpin the collection, with pieces split into four of Diesel's core aesthetics: "Uti...

In a collaboration that explores the connection between youth culture and self-expression, Coach joins forces with Seoul-based streetwear label, Matin Kim for a collection that blends Matin Kim's utilitarian edge with Coach's legacy of fine craftsmanship.To bring this to life, Coach tapped K-pop group KATSEYE, tasking each member to portray introspective "loners" and outgoing "lovers" as a nod to the fluidity and multifaceted identities of today's youth. Their unique styles and diverse backgrou...