In celebration of the 501 jeans' 148th birthday, Levi's has launched a special campaign spotlighting the iconic garment. The project stars seven talents – Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford and Shai Gilgeous-Alexander – who embody the 501 spirit of creativity, authenticity, self-expression and originality."The 501 is the original blue jean so it made sense to celebrate our icon with this cast of Originals," Levi’s Chief Marketing Off...

Ukrainian brand Norba has now launched its first-ever eco-friendly swimwear range for the summer season. The collection comes shortly after the rising essential wear label's "Soft Sport" capsule.The designs are centered around the idea of natural beauty and unconditionally loving our bodies for what they are. Dedicated to reducing environmental impact, the lineup is entirely made using regenerated nylon ECONYL®️, which is composed of recycled ocean plastics and textile waste. Silhouettes incl...

For its latest exclusive capsule collection, HBX has tapped Los Angeles-based label La Detresse. Founded by Alana Hadid and Emily Perlstein, the label has become synonymous with fun aesthetics and vibrant pieces such as distressed denim and hand-dyed garments.The collaborative capsule range adds the recognizable La Detresse touch to everyday staples like denim jackets and sweatshirts, featuring acid wash designs in colors like navy, light blue and white. Each piece is hand-dyed, sewn and sourced...

If you're an avid follower of the Korean fashion and beauty space on YouTube and Instagram, chances are you've come across s/e/o. Consistently gaining an increasing following, the rising label is now expanding beyond South Korea, launching for the very first time on HBXWM. In the inaugural installment of HBXWM's Female Series – where we explore the minds of exciting talent in the creative space – we speak to Seohyun Cho, the founder of s/e/o."Not setting any boundaries serves as the basis to...