Culture
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NewJeans Is the Newest Face of Coca-Cola

NewJeans has signed yet another brand deal -- this time with Coca-Cola.Since their debut, the K-pop quintet has garnered much attention both in South Korea and globally, going viral for their hits like "Hype Boy" and "OMG." With their popularity, the musicians have signed multiple brand deals, from individual ambassador partnerships (Danielle for Burberry, Minji for Chanel and Hanni for Gucci, just to name a few) to collective deals with Levi's and McDonald's Korea.Continuing their venture into ...

info@hypebae.com (Hypebae) Wed, 29 Mar 2023 Hypebae
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Gen Z's Favorite Genderless Period Care Products Launch At Target

TikTok's favorite inclusive and sustainable menstrual care brand, August, is now accessible at Target.Founded by Gen Z entrepreneur Nadya Okamoto, August is created by Gen Z for all. Okamoto first entered the wellness space at 16 years old after founding a nonprofit surrounding menstrual care. Now, her gender-inclusive products that aimed to be accessible enter Target, further expanding its reach.Consisting of three Earth-friendly products -- pads, liners and tampons -- August's products are pla...

info@hypebae.com (Hypebae) Wed, 22 Mar 2023 Hypebae
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Exclusive: Hypebae Sits Down With Hike Clerb's Evelynn Escobar

There are very few spaces where Black and Brown women can exist in peace -- one of them is Hike Clerb.The cheekily-named outdoors-centric organization was founded by Evelynn Escobar to create community for over 1000 women of color who enjoy roughing it in nature without the microagressions. Discovering the healing benefits of being amongst flora and fauna, the DMV native knew that she needed to carve out room for people of color to reconnect with their ancestral roots through nature. "As Black, ...

info@hypebae.com (Hypebae) Fri, 24 Mar 2023 Hypebae
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Skateboarding Against the Norm in Nigeria With Blessing Ewona and Dencity

Nigeria is a largely conservative society that holds little love for skateboarding. However, the skateboarding scene has been steadily growing in recent years and has birthed skate crews like Wafflesncream and Motherlan. In a male-dominated sport, female skateboarder Blessing Ewona founded Dencity, a community that aims to empower and increase the presence of women and marginalized groups in the skateboarding scene.Ewona was prompted to start Dencity by a post-lockdown need to connect with fema...

info@hypebae.com (Hypebae) Thu, 23 Mar 2023 Hypebae