The subversive brand known for its mischievous drops -- like making big red boots go viral and selling a microscopic purse for over $70k USD -- is entering a new era. According to research, MSCHF is opening the doors to its creative agency -- here's what you need to know.On August 18, we spotted a new Instagram account by the MSCHF brand. Named @appliedmschf, aka Applied MSCHF is allegedly "an external projects division created by MSCHF," the page's bio read. At the moment, the page only has nin...

Producer and Louis Vuitton creative director Pharrell announces a new venture."Virginia is where I'm from, but it's also who I am creatively. It's my space to dream, and a way to connect with people who are dreaming too," Williams stated. According to the press release, the name references his hometown and now acts as his creative alias, too.Essentially, VIRGINIA is Williams' new side quest that doubles as a brand, pseudonym and community platform. The announcement features a brand new website...

French painter Marguerite Piard heads to Brussels for a solo art exhibition.Now on view, Piard's latest work, "Les Veilleuses," reimagines what most consider nude art. The collection, whose name translates to "the night lights," features nude works but through a different lens. Here, the French artist paints her loved ones in the nude and explores "desire without sexualization," the show notes read. The result is a bare, vulnerable and empathetic interpretation of nudity.The notes continue, "In ...

Olivia Rodrigo's Guts World Tour is being commemorated in a book. Here's what you need to know.Now available for pre-order, the GUTS WORLD TOUR BOOK is a 136-page hardcover book featuring the tour's best moments. According to the pop star's website, the book includes fan essentials from an exclusive GUTS world tour trading card to a double-sided poster and double-sided sticker sheet.OLIVIA RODRIGO YOU’RE CRAZY pic.twitter.com/SyCozXKWdu— ray (@lovetospare) August 12, 2025Orders will sh...