Cultnaked's Valentine's Collection Has a Very Big Heart, Literally

Whether you've got Valentine's Day plans locked in or you're just looking for a little inspiration, Cultnaked's latest campaign is one to bookmark. The sustainable Ukrainian partywear label unveiled "The One With The Bigger Heart," a cheeky title that feels like a subtle nod to the Friends episode names.

Founded by Mary Furtas, Cultnaked is known for designing pieces for the party girls who want it all: luxury, practicality and ethics. The brand prioritizes comfort without sacrificing style, crafting each collection with sustainable and vegan materials built to last. These are the kind of outfits designed to move with you, from pre-drinks to cocktails to late-night adventures and everything in between.

For the new campaign, Furtas steps in front of the lens herself, putting the collection to the ultimate test as a bona fide party girl. The flirty capsule refreshes Cultnaked classics with seductive lace detailing, signature built-in shorts beneath skirts and the return of the fan favorite Snap Clutch, now reimagined in a deep Valentine's red. It's no surprise the label continues to attract a loyal following with Hailey Bieber, Beyoncé, Doechii, Kendall Jenner, Ariana Grande and Olivia Rodrigo all spotted in Cultnaked.

Playful, sexy and sure to make you feel your best, this may be a Valentine's collection, but these are pieces you'll want in rotation long after February 14. Take a look at the campaign above and head to the brand's website to shop the capsule.

In other news, check out this collaboration with Gap and Summer Fridays for those occasional nights in.

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