SKIMS Reigns in the Holidays With Madeline Argy and North West

'Tis the season for a holiday campaign, and if anyone can deliver, it's SKIMS. For the brand's first limited-edition capsule with Cactus Plant Flea Market, the label rolls out a star-studded cast and a vibrant collection that feels equal parts playful and fashion-forward.

Shot through Harmony Korine's unique lens, the campaign brings together an eclectic lineup: Madeline Argy, North West, Beabadoobee, Mariah The Scientist, Ken Carson, Veneda Carter and her daughter Bobbi. Set against an unmistakably homely backdrop, the cast lounges and plays in bold, printed sleepwear and cozy silhouettes that bring loud statements to quiet comfort. The visuals tap into that nostalgic spark of holiday energy, the youthful spirit that surfaces the moment December playlists hit.

The capsule merges SKIMS' signature elevated essentials with CPFM's playful, offbeat design language. The result is holiday loungewear reimagined for the fashionable and ready to show off beyond the living room, forget the matching pajama sets your grandma laid out every Christmas Eve. And, if they’re good enough for North West and It-girl Madeline Argy, consider them officially on our wish list. Argy shared, "It's rare to find pieces that feel playful and effortless. The collection captures that balance perfectly, it's cozy and confident at the same time. You can throw it on and instantly feel like yourself, which is what great style should do."

The collection drops on November 20 at Selfridges and on the SKIMS website. Until then, soak in the campaign imagery above to put you in the festive mood.

In other news, check out Juicy Couture's new denim collection.

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