OPEN YY Is Giving Modern Snow Princess
info@hypebae.com (Hypebae) Thu, 30 Oct 2025 Hypebae
As temperatures drop, one thing we can always look forward to: soft layers and plush textures. Seoul-born brand OPEN YY is feeding our snow princess dreams with a winter collection that redefines cozy luxury.
This season's palette leans into warm neutrals and subdued primaries, shades that evoke the calm glow of a ski chalet as sunlight filters through frosted glass. Signature pieces return with a winter twist, including the favorite Pillow Bag and Ballet Flats, now reimagined in soft shearling. Designed for both lounging indoors and striding through city streets, these pieces merge practicality with style, cool-girl luxury at its finest.
The collection indulges in tactile comfort with plenty of faux fur featuring in both statement outerwear and plush headgear, alongside woolen knits and voluminous silhouettes made for layering.
The accompanying campaign captures the intimacy of winter days, where softness meets sophistication. Through cozy interiors layered with rugs and thoughtful styling, each image invites you into the warmth of OPEN YY's world, one defined by texture, comfort and effortless cool.
The collection is now available to buy via the OPEN YY website.
In other news, check out the SKIMS holiday shop for more winter coziness.
 
                                                                     
                                                                     
                                                                     
                                                                     
                                                                     
                                                                     
                                                                    