Yuna Shin of ITZY Stars in FENDI's SS26 Pre-Collection Campaign
info@hypebae.com (Hypebae) Wed, 29 Oct 2025 Hypebae
Yuna Shin of K-pop girl group ITZY just provided us with the ultimate preview of FENDI's Spring/Summer 2026 Pre-Collection. Ethereal lighting, old school disco aesthetics and feminine allure come together in this soft and elegant campaign.
Designed by Silvia Venturini Fendi, you'll find Shin sporting a vibrant blue jacket and black stripe trousers paired with the Peekaboo ISeeU Small bag that blends refined elegance with a sense of carefree playfulness. Elsewhere, Shin channels the 1980s disco vibe, wearing an abstract polka dot silk shirt with shorts and styled with the Mamma Baguette bag. The ensembles combine a youthful energy with the collection's feminine identity and have us daydreaming about looking this effortlessly cool.
In the images, glints of silver catch the light while the soft focus creates a feeling of intimacy between the singer and the viewer. This is a pure FENDI fantasy. Early in September, the brand presented its SS26 collection at Milan Fashion Week, which featured couture tailoring, heavy sportswear influences and plenty of pops of color, as seen in the cool blue hues worn by Shin. This is dopamine dressing, but with an added sophistication.
The SS26 Pre-Collection will be available via the FENDI website from November 6, 2025.
In other news, check out the GUESS USA maximalist FW25 campaign.
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