This FENTY x PUMA Collab Does Soccer Rihanna's Way

If there's one thing Rihanna never misses, it's the art of merging sport with style, and her latest FENTY x PUMA drop proves it once again. This new collection reimagines heritage soccer through Rihanna’s effortlessly cool lens, turning classic sportswear into something bold and unmistakably FENTY.

The lineup arrives in a striking palette of orange, green and silver, made to pop whether you're on the street, the pitch or the dance floor. The signature FENTY x PUMA Slide makes its comeback, this time with a football-inspired twist. Two new versions nod to the PUMA Striker sandal, featuring cleated detailing, jelly midsoles and luxe leather straps, one finished with plush faux fur and metallic accents for that extra dose of Rih energy. The collection also features the AVANTI LS-X sneaker in two colorways, drawing inspiration from the V1.11 and reimagining the era's bold performance aesthetics with technical details like hot melts and engineered shapes. Futuristic with football-inspired graphics, this has Rihanna written all over it.

Off the footwear front, the collection includes relaxed track jackets and pants alongside Rihanna's rework of a classic goalie jersey. Accessories come in the form of silver-finished bags and scarves, giving every look a reflective, avant-garde touch. Baggy streetwear vibes and endless styling opportunities have us dreaming about this one.

The campaign, shot by Yiskid, captures models suspended mid-air, playing with lightness, freedom and movement, a nod to the brand's spirit of innovation. Styled by Soki Mak, the visuals feature Kai Isaiah Jamal and Colin Jones, balancing performance with poetic cool. It's playful and effortless, exactly what you'd expect when Rihanna's involved.

The collection is now available on the PUMA website and at select global retailers.

In other news, read about PUMA's new podcast unpacking the football shirt trend.

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