Alexa Chung Is HOFF's New Brand Ambassador

Spanish sneaker brand HOFF just announced a major launch with Alexa Chung as global brand ambassador, and our 2010 selves are screaming.

Launching the SEVEN sneaker under fresh creative direction by David Tourniaire-Beauciel, the brand appears to be pivoting to a much more design-forward approach. Beauciel's resume includes roles at Maison Margiela, Givenchy, Ferragamo and Balenciaga, where he created the Triple S and pioneered the sock-sneaker hybrid. Grounded in craft and experimentation, the designer was a huge part of the maximalist sneaker trend that took over our feet a few years ago. Today, Beauciel is bringing us a new silhouette that's boldness is reminiscent of the chunky era, whilst featuring soft lines that result in a delicate upgrade for today.

Available in four colorways, from muted grays, purples and beige to a stark black, the organic lines and rounded sole are comfort and style combined. Alexa Chung, It-girl of the 2010s, is known for her chic and laid-back style that's a balance of elegance and edge. Recently featuring in campaigns for Burberry, Ludovic de Saint Sernin and Zara, Chung is proving that she's still that girl. The appointment of a new design lead and celebrity brand ambassador is sure to make HOFF a hit, and if anyone can have us convinced, it's Miss Alexa Chung.

The SEVEN sneaker is available via the HOFF website from October 9.

In other footwear news, check out this Timberland and TELFAR collab.

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