The New Frankies Bikinis "Keepsakes" Collection Promises the Perfect Fit
info@hypebae.com (Hypebae) Wed, 13 Aug 2025 Hypebae
Over the years, Frankies Bikinis has become so much more than a swimwear label. From itty-bitty bikinis and cover-ups to loungewear and dresses, the Malibu-based brand now offers a wealth of clothing and accessories along with its signature swimwear. For its latest drop, Frankies has set its sights on summer dresses.
Titled "Keepsakes," the new collection is designed to stay with you every summer and provide the perfect dress for every occasion. Each piece is crafted with the most luxurious fabrics and designed to structure, sculpt and soften in all the right places. According to the brand, "these dresses aren't just elevated, they're engineered," which is exactly what you want from the perfect summer dress.
Featuring the Bloom Button Up, the Gem Floral Dress and the Ethereal Satin Lace Dress, to name a few, the new collection campaign was captured in Hawaii. Along with the dress styles, the "Keepsakes" collection also includes two bikini styles (it wouldn't be a Frankies drop without them!) and a range of separates.
Take a look at the new campaign above and head to the Frankies Bikinis website to shop.
In other campaign news, Kendall Jenner joined forces with Alo.
Click here to view full gallery at Hypebae
