Tyla Fronts Nike's Air Max Muse Fall 2025 Campaign

Nike just released its Fall 2025 Air Max Muse campaign, with none other than Tyla as its muse.

Originally unveiled in November 2024, the futuristic women's silhouette fuses innovation with style, applying the brand's signature Air cushioning to a bold reimagining of the shoe. It features a molded synthetic leather overlay, with a juxtaposition of texture and finish on the upper. Technical details are intertwined throughout and create a unique result that can be styled for both the high-fashion days and the 10k steps days. The metallic silver was the sneaker's first iteration, with more colorways released this year, including "Oil Green" and "Sand Drift."

Footwear Designer Can Eldem shared, "This silhouette was designed to surprise women sneaker fans, capturing their attention and imagination with a new application of Air, something they've never seen before." The softly exaggerated proportions and sleek, semi-gloss finish are definitely hard to miss.

 

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The sneaker has already been worn by athletes and the fashion-forward alike, including gymnast Jordan Chiles, tennis player Qinwen Zheng, stylist Veneda Carter and of course, Tyla. The South African singer and Nike partner shared, "It feels like a running shoe, like a workout shoe, but it's not. It's something that you can wear out."

Check out the campaign video above and head to the Nike website to purchase the shoe.

In other footwear news, Willy Chavarria and adidas Originals unveil a sneaker-sandal hybrid.

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