Marine Serre's "Heads or Tails" Campaign Explores Radical Femininity

Marine Serre just dropped the campaign for its Fall/Winter 2025 collection, which first made its debut on the runway during Paris Fashion Week last season. Dubbed "Heads or Tails," the campaign builds on the personal and creative evolution that Serre explored at the show.

Leaning into the femme fatales of the 1950s and 1980s, the collection favors strong tailoring, cinched waists and powerful silhouettes, each detail a reflection of Serre's evolution and maturing design language. Exploring themes like femininity, poetry and strength, the collection is rooted in a desire to challenge the norm.

As for the campaign, the cinematic visuals arrive in three acts, captured by photography duo Julia and Vincent. Lensed across three different cities, the first chapter takes place in Paris, filmed in a "Haussmann-style apartment." Channelling the distinctive nature of Nouvelle Vague cinema, the campaign tells a story of love, power and femininity.

Spotlighting specific parts of the FW25 offering, like the All Over Moon Ballet Flats, Aurora Bag and Strike Bag, the campaign leans into a contemporary femme fatale.

Take a look at the first chapter above and stay tuned for the next iteration.

In other campaign news, Pilgrim Jewelry dropped its "Moments of Change" collection.

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