Recent Articles

Laneige Taps Sydney Sweeney to Be the Face of Its Baskin-Robbins Collaboration

info@hypebae.com (Hypebae)  Tue, 15 Jul 2025  Hypebae

Sydney Sweeney isn't slowing down anytime soon, and her latest campaign with Laneige is proof. Serving as the brand's global ambassador since 2022, Sweeney has been the face of countless Laneige campaigns. However, this new collaboration with Baskin-Robbins is especially personal to Sweeney — as the new Rainbow Sherbet Lip Sleeping Mask is inspired by her favorite ice cream flavor.

This month, Baskin-Robbins debuted its "Sweet on Sydney" menu in collaboration with the actor. The dessert lineup, featuring Sydney's Signature Scoop and Sydney's Signature Fizz, harps on Sweeney's childhood love of ice cream — and, in honor of the star's affinity for rainbow sherbet, Laneige's Rainbow Sherbet Lip Sleeping Mask was born.

 

View this post on Instagram

 

A post shared by Sephora (@sephora)

Just like the rest of the K-beauty brand's cult-favorite lip products, the new Rainbow Sherbet Lip Sleeping Mask promises to deliver eight hours of hydration — all while making your lips smell like a fruity summer treat. In fact, the mask is the brand's first-ever marbled lip mask — featuring a triple swirl of orange, pineapple and raspberry scent inspired by Sweeney's favorite scoop.

The Rainbow Sherbet Lip Sleeping Mask retails for $25 USD and is now available for purchase at Sephora.

For more skincare news, read about Dieux's new travel size moisturizers.

Click here to view full gallery at Hypebae